Review request templates that people actually answer

What makes a request get answered

Three things: it arrives within a day of the work, it names the specific job so the customer remembers which business you are, and it contains exactly one link. Requests that offer a choice of platforms get ignored — pick one per message.

Keep the whole thing under about fifty words. Anything longer reads as marketing and gets archived.

SMS templates

Text gets read; use it when you have the mobile number and the customer expects to hear from you.

Hi {name}, {your name} from {business} here — thanks for having us out for the {job} today. If you've got 30 seconds, a quick review really helps us: {link}

Email templates

Subject lines that work are plain and specific: "Quick favour about today's {job}", "How did we do, {name}?", or just "{business} — one question". Avoid "We value your feedback", which reads as automated because it usually is.

Subject: Quick favour about {job}

Hi {name},

Thanks again for choosing {business} for the {job} yesterday — it was good to meet you.

If you were happy with how it went, would you leave us a short review? It takes under a minute and it's the main way people find us:

{link}

If anything wasn't right, reply to this email instead and I'll sort it out.

Thanks,
{your name}

The follow-up (once)

One reminder, three or four days later, and then stop. Chasing a third time costs you goodwill worth more than the review.

Hi {name}, just floating this back to the top of your inbox in case it got buried — here's that review link: {link}. Either way, thanks for your business.